IHA HEALTHCARE COST & QUALITY ATLAS
STRATEGY, UX DESIGN, VISUAL DESIGN

mapping the shape of CA healthcare in today's world

Learn how IHA took on a web app interface design, that incorporated user flow examples and wireframes, to give providers access to insights.

138%

User Growth

158%

Increase in sessions

strategy

helping to navigate complex data

Our goal was to determine a way to show quality and cost metrics from hundreds of groups and put it together to make it easier to understand for a broader audience with lower than average technical abilities.
Grouping of several wireframes depicting the IHA interface and interaction states.

ux

re-architecting & creating new user flows

As part of the UI redesign, we rethought how users moved through the site. At the project outset one of the key issues was that people didn't understand how the tool was valuable to them. They needed to see it in action, so we created "stories" to illustrate how the tool could be used. This created abetter flow to guide users into the tool, helping them understand by using a set narrative.
Close-up photo of a person sitting at a computer monitor displaying the IHA homepage.

visual design

leaning on the familiar & friendly

We sought to present a dynamic and clean interface that was optimized for reading. The palette lent itself to the familiar feel of old national park guides. We also drew from the idea of an atlas and used photography of natural landscapes in California. The goal for the look and feel was professional and trustworthy, while while maintaining friendliness and approachability.
IHA web page screenshot — Explore the findings
IHA web page screenshot — Compare employer sizes filteringIHA web page screenshot — Compare employer sizesIHA web page screenshot — Compare healthcare measures

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