Providing actionable insights so you can learn, innovate and scale the right ideas
Whether launching or evolving a new product or service, we’ll put a strategic eye to your consumer research, gather reliable quantitative and qualitative data, identify the right opportunities, and provide you with scalable strategies.
Creating simplified digital product design and engaging experiences
The gotomedia UX Design Team uses a range of disciplines within the UX umbrella to create effective products, including user interface design, interaction design and visual design.
At gotomedia, we create memorable experiences across technology, medical devices, healthcare, and accessibility. With an evolving tech landscape, healthcare complexities, and the importance of inclusive design, our human-centric approach ensures functional and delightful solutions.
Learn how to incorporate a conversational AI chatbot into your mobile app interface through this conversational user interface example with Kasisto, a fintech company.
With digital, we are able to create a completely different customer experience. What’s more, digibank’s efficiencies and lower costs enable us to pass on significant benefits to customers in the form of greater customer value.
Piyush Gupta - CEO, DBS Bank
strategy
integration & localization
The job required us to design the app interface from wireframe to visual design. Strategically we needed to consider local market nuances, with India being a nation with a highly active mobile audience. This meant the app was breaking new ground by offering a completely paperless, signatureless and branchless experience.
We needed to blend the conversational app with the existing functionality of the existing DBS India app and work within the limitations of how the Kasisto API could work within it.
ux
dynamic conversation with fixed navigation
The user experience needed to ensure there were no deadends, always steering the user toward a solution.We focused on the conversation flow and how it would deliver full banking services within the frame of a mobile screen.
visual design
working with a strong brand
The visual design was primarily driven by the DBS India branding, which was already strong and well established. We took that brand and tied into the innovative IA and conversational infrastructure. Our job was to bring the DBS India branding into the context of the mobile app and conversational experience.